At Large in Ballard: A new bridge in Ballard
“We’re going to swarm you,” Dr. Ray Jarris said, referring to future patients, at the beginning of a media tour of the new Ballard Swedish building that started on his turf as medical director of the Emergency Department.
Last week, I complained about press releases and pre-packaged stories. This week, I want to attest to the benefits, in the form of an invitation to tour the Tallman Building in advance of its official opening.
“It’s a good thing I’m here,” I said to Michael Harthorne, letting him take the quality photographs as outside light poured through the windows of each of the finished floors on our tour. With just three media (Michael, Kate Bergman from MyBallard.com and me) the Ballard Swedish “key spokespeople” group outnumbered us three to one.
“Did you invite the Seattle Times or the PI?” I asked Ed Boyle, Swedish’s media relations manager, feeling guilty to be one of so few guests. He expects more press for the public opening on Saturday and will have a professional photographer on hand.