Prudential Northwest Realty launched their new mobile app at their celebrated launch party on board the Argosy cruise ship in the salty Seattle waterfront of Elliot Bay in Puget Sound.

More than three hundred managers, brokers and staff from their six local offices joined together to share in the excitement. Mike Gain, President and CEO of Prudential Northwest Realty, said, “We are always bringing new online tools and mobile applications to our customers and brokers. Our new Prudential Northwest Realty Mobile App can be immediately installed from the App Store and each of our agents has been given an agent-branded app as well. If their clients see a home they want to preview, all they need to do is tap the screen to have direct access to their agent.”

The Prudential Northwest Realty mobile app, developed by Mobile Realty, features an easy to use improved design, enhanced searching, and larger high resolution photos with custom navigation not seen in other real estate apps.

It is easy-to-use. Tap on “Home Search” and properties for sale near the user’s location show up on an imap with an aerial earth view option. Colored icons define the current status of properties that show up with the list price, or sold price, in the locator flag. Users can refine their search for homes by price, city, zip code, MLS number or other criteria they care about. They can even compare kitchens, bathrooms, or exterior photos of properties by swiping the photo galleries from the gallery view to compare photos from different properties side by side. Users can also search Open Houses.

Tap on “Home Scan” and a user can simply point their smart phone, iPad or tablet in any direction around them and all available listings in the foreground will appear on their screen. A tap on the screen will bring all listings details.

Prudential Northwest Realty is one of the chosen companies to become part of the new real estate franchise, Berkshire Hathaway HomeServices. The Prudential Real Estate franchise was purchased by Berkshire Hathaway company HFS Affiliates LLC in 2012 with the intention of creating a new Super Brand real estate franchise. That brand has been named Berkshire Hathaway HomeServices using the iconic Berkshire Hathaway name—recognized as the World’s No. 1 Most Respected company on the Barrons List of the World’s Top Companies in 2013 ranking higher than Disney at No. 3 and Apple at No. 2.

The transition from Prudential Northwest Realty to Berkshire Hathaway HomeServices Northwest Real Estate will take place on November 5, 2013. “With our new real estate franchise we are thrilled to bring to our clients, customers, and brokers the latest marketing internet tools as well as local, national and global exposure. Berkshire Hathaway HomeServices is a new 21st century real estate franchise. It’s a Super Brand,” said Mike Gain.

For more information contact Susie Horan

(206) 227-3900