R Day to roll through Ballard this evening
Fri, 10/24/2014
By Taylor Winkel
The folks over at Rainier are brewing up a special somethin’ to celebrate “R Day,” a holiday marking the first year since the iconic Rainier “R” was restored to the Seattle skyline.
It was a celebratory mood this time last year when a replica of the original “R” (designed by Western Neon) celebrated its resurrection by partying its way through Seattle neighborhoods down to the old Rainier Brewing building. Once there, it was hoisted by a crane to the rooftop as hundreds of people watched from below.
Now Columbia Distributing, Western Neon and Northwest clothing company Casual Industrees are partnering with Rainier to celebrate the anniversary of the event. They’re hosting what they are calling a “Jubilee Jaunt,” where a giant holiday-themed can of Rainier beer (mounted to a flatbed truck) will wind its way through Seattle neighborhoods.
The event kicks off this Friday, October 24th, at 2 p.m. in Georgetown. After its departure from Georgetown and a quick stop over in Queen Anne, the oversized beer can is scheduled to arrive in Ballard around 6 p.m. After that it plans to travel through the U-District, Fremont, and Belltown before capping off the night in Capitol Hill.