Tuesdays in Ballard, a new weekly campaign to encourage spending in the neighborhood, made its debut June 30 with more than 70 businesses participating.

Many stores were offering special Tuesday discounts, but some some were going the extra-mile to encourage shoppers to come out on the weeknight.

Volterra was offering a chance for customers to meet their winemaker and sample some of his product, and All the Best Pet Care had a pet psychic on hand in the evening.

The band Born Anchors performed at Sonic Boom, and a harp player strummed outside Re-Soul.

Kacie Hodges, manager at Mon Petit on Market Street, said the store was making balloon animals to show customer appreciate for children because adults are usually the ones being shown appreciation.

Tuesdays in Ballard is a cool way for the community to come together, Hodges said.

While some Tuesdays in Ballard events drew a crowd, such as a DJ at Bergen Place, others, like lessons from a bartender at BalMar, were more sparsely attended.

Jackie Copacino at Tableau on Market Street said the first day of Tuesdays in Ballard went all right, but it is going to take some time for the campaign to really get off the ground.

Tuesdays in Ballard will run every Tuesday through mid-September.