Rabbis' wives market BBQ sauce locally, and it's kosher
Fri, 04/30/2010
Some say, "My home is my temple." but on Thursday, April 29, Husky Deli could have said the same thing, as two rabbis' wives worked the lunch crowd there with a tasting of their new Marian Davis' Barbeque Sauce.
Giti Fredman runs the Torah Learning Center, or TLC, a temple and school of Jewish learning for aduilt and children, with husband, Rabbi David Fredman, in the Admiral neighborhood. Rooksie David, who, with husband, Avraham, runs the Seward Park Kollel, also a Jewish learning center, and the "mother ship" of the TLC. Rooksie developed the product, and Giti helps her distribute it .
The first $225 thousand of profits goes to funding children's learning at the TLC and other Kollel affiliates.
In addition to Husky Deli, Marian Davis' Barbeque Sauce is offered at the Admiral Pub, Spuds Fish & Chips on Alki, soon at the Morgan Junction Thriftway, and now at Swinery Meats, north of the Junction.
The Swinery? Is that kosher?
"Our sauce is kosher, but pork isn't," said Rooksie, whose nine children like the sauce on their scrambled eggs, and try to eat it directly out of the jar. "If I catch them, I throw in a vegetable," she said. She said her sauce is popular with beef ribs and chicken, in addition to pork ribs.
"Rooksie asked if I had any connections in the food business," recalled Giti. "I told her my father ran a hotel in New Jersery, and my mother is a good customer at Simon Kohn's Deli in St. Louis, where I made my first sale. Kenover Marketing just ordered two pallets from me. Each pallet is 110 cases."
Kenover distributes Gefen Foods, one of the biggest names in the kosher food industry.
"The hardest thing rabbi’s have to do, I think, is fundraising, so why not marry business and philanthropy?" asked Eric Schneider, who helps with business, promotion, and distribution of the barbeque sauce. He believes Marian Davis' fills an untapped niche.
"Different regions of the country offer different barbeque flavors," he pointed out. "Vinegar-based sauce is popular in the Southeast, sweeter, catsup-based sauce is big in Kansas City, and Texas has its own taste. Our sauce triangulates all the different region's flavors providing one flavor in one bottle that appeals to every body."
"It tastes good and is a local product," said Ian Nichols, Husky Deli manager, who decided to stock the product with the blessing of owner, Jack Miller. "It has a good balance of sweetness and tanginess that makes this barbeque sauce delicious," said Nichols.
For more information on the story behind the sauce, including fun facts like its name and who that tough-looking face on the label belongs to, go to: www.http://thesauceguy.biz/cgi-bin/p/awtp-newsletter.cgi?d=the-sauce-guy