Open less than a month, the organic ice cream stand the West Seattle Herald told you about first, is in receipt of a letter claiming trademark infringement on another Seattle based ice cream vendor.

Ji Moon Jang, who opened his stand inside Ali's Corner Gasco at 8856 35th s.w got a letter from a prominent Seattle law firm which has demanded that Jang cease the use of the name "Moon-I Ice Cream". Jang told the West Seattle Herald that he will comply with the demands in the letter rather than face legal action.

The name of the stand came about because of his nickname. "In school all my friends called me 'Moonie' so I just thought I could use my own name for my business," Moon said.

The letter requests that he destroy all materials using the name and confirm in writing that this has been carried out. Moon has invested in an outdoor sign and some window decals for the store and until he can remove and destroy them will cover them with paper to comply.

Moon is taking the change for his embryonic business in stride. He plans on having a contest to come up with a new name and will likely launch that effort in the next few weeks through the West Seattle Herald and Westseattleherald.com.