Saturday, Nov. 30 celebrated Small Business Saturday with the addition of poet and novelist Sherman Alexie’s newly founded Indies First Day.

The day is the book-selling community’s response to Small Business Saturday, focused on bringing attention to independent bookstores and publishers after the flurry of Black Friday.

Alexie made the announcement on Twitter, asking for “gorgeous book nerds” to pitch in and help sell books with local stores. According to NPR, he received over 1000 responses, which translates to employees, volunteers, shoppers and authors coming out to show their support.

The campaign happened all over Seattle, with Alexie stopping into five Seattle book stores, one being Secret Garden in Ballard.

Christy MacDonald, owner of Secret Garden Books, said that they got on the list of five because Suzanne Perry, Secret Garden’s Event’s Coordinator, acted quickly on Twitter.

To share in the campaign and book sale; Ballard authors, Jaime Temairik and Kim Baker, spoke with readers and picked out some of their own favorite books.

Other authors like Kristin Halbrook, Bonnie Becker, and best selling children’s author, Peter Brown helped out with the sale.

The day was not complete without the founder of Indies First Day, Sherman Alexie, dropping in to sell some of his favorite books.