“2020 has been a hard year, but here’s a chance for all of us to come together and give back in a positive way during the upcoming holiday season. Shop Your Block is a new effort we created with the Mayor’s Small Business Advisory Council and other business and community partners to celebrate and support our neighborhood small businesses who are struggling to get through this unprecedented economic crisis.” said Bobby Lee, Director of the Seattle Office of Economic Development. “Many retail businesses are relying on this holiday season to re-coup some of their financial losses since the onset of this pandemic. Shop Your Block allows all of us to shop safely while showing our support for our small businesses. Join us!”
“The culture of our city depends on the unique and creative small businesses that offer diverse points of view, products and experiences.” says Amy Augustine, owner of Flora and Henry located in Pioneer Square that specializes in women, home and children’s goods. “This is the moment for Seattle to choose to protect its small businesses. Why not fill this holiday with local, artisanal, boutique shopping. We promise we can deliver the magic for this home for the holidays moment.”
In response to the initial stay at home orders, DEI Creative and neighborhood business improvement area district organizations (BIAs) and business districts —partners of the Seattle Office of Economic Development (OED)—began to develop online marketplaces for neighborhood businesses to pivot their in person operations to an e-commerce platform. To date, neighborhood marketplaces are available for Pioneer Square, Capitol Hill, West Seattle, North Seattle, Ballard, University District and Pike Place Market neighborhoods, with other Seattle neighborhood marketplaces expected to come online soon.
“The Ballard Marketplace is a virtual shopping experience designed to support our downtown Ballard businesses and adapt to the new economic environment we’ve all been thrust into. The Support Local – Ballard Marketplace provides Ballard businesses with a new, or additional method, to generate online sales and gives shoppers, who wish to do their holiday shopping online, a way to visit and support all their favorite Ballard shops and restaurants during this challenging year,” said Ballard Alliance Executive Director Mike Stewart.
OED is also partnering with Comcast to film and produce promotional videos for Shop Your Block that highlight small businesses, the retail map and online marketplaces, and encourage the public to take part in shopping local this holiday season. Comcast also contributed $50,000 to support the creation of a digital platform with HomeSight that supports South Seattle neighborhoods such as Othello, Rainier Beach, Beacon Hill, Hillman City and Columbia City—one of the online marketplaces participating in the Shop Your Block campaign. In addition to supporting this campaign, Comcast has also partnered with OED to help small businesses and workers through the Small Business Stabilization Fund and Digital Bridge pilot program.
Most recently, Comcast announced a new nationwide grant program, Comcast Rise, which provides marketing, creative, media, and technology services to businesses owned by underrepresented groups, beginning with a focus on Black-owned businesses. The program aims to expand to other small and diverse business owners. Visit http://www.ComcastRISE.com for more information on eligibility requirements, and the latest updates.
“Now more than ever small businesses need support from across the community. We recognize that creative programs like this are critical to helping them find successes in the coming months,” said Rodrigo Lopez, Regional Senior Vice President of the Comcast Washington region. “We are proud to support Shop Your Block with resources and continue to find new ways as a company to make an impact on small businesses and groups of people who have been adversely impacted by this global pandemic.”