Bad Car-Ma
Mon, 03/24/2008
So it's raining and sleeting pretty hard last month, and I'm driving down 320th.
I see a huge, looming object from over my shoulder, and it roars down on to me and cuts me off, leaving me in a spray of slushy water.
The only thing I could see for a time was the badging on the back of this behemoth auto, "Avalanche."
This is a suitable name, don't you think, for a vehicle that I have come to know as a terrible hodgepodge of unfortunate plastic panels juxtaposed with metal body parts configured as a sort of oversized trucklet.
The whole of it looks as though it was assembled while hurtling down a mountainside. How apt.
This brings us to consider the good minds at auto companies around the planet in charge of the naming of the cars we drive, these extensions of ourselves.
But do these creative minds really put that much thought into who will be piloting the things they make and name?
I drive an Explorer.
Does that mean I spend weeks per year in uncharted parts of the Austrian Alps?
Mrs. Anthony drives an Impala.
Does she feel as though, while simply driving to work, she is hanging on for deer life from the back of an odd-antlered, but very speedy relative to the antelope? I think not.
But it could be worse.
On any given day, you will see automobiles branded with awful monikers that either have no relation at all to a human conveyance, or simply make no sense, even to a child or a dog.
The Probe? What was the mindset behind this brainstorm?
To appeal to space enthusiasts? Perhaps to Doctors? (Forgive me.)
Without fully involving cars that are sold in foreign countries, due to the obvious cultural language gap (Honda Life Dunk?, Toyota Deliboy?), there is plenty of head scratching to do over US car manufacturers when they choose names like "Cavalier," which according to Webster means, "haughty, disdainful or supercilious."
A Caprice smacks of capriciousness. Compulsive and unpredictable?
The Mercury Villager...do you see the image of a guy with a hayfork and a lantern too? Chevrolet created a dull-looking boxy affair of a car and then named it the "Citation." Whatever for?
There is historical precedence here too.
Anyone remember the Desoto Firedome? Doesn't this sound less like a thing to ride around in than a place to cook your steak?
And to be fair, there are good car names. The Lamborghini Diablo, for instance looks just as the name sounds.
And Rolls Royce has a Silver Ghost, which is suitable.
Both of these million dollar cars deserve million dollar names.
Lincoln's Navigator is clearly a reference to this enormo SUV's boat-like form, and the Nissan Cube is as self-descriptive as it gets.
Still, there are those inscrutable names, names that force the viewer to ask, 'What...were you thinking?'
Trucks are not immune to the car-nage of bad names either. Would you feel safe in (or in front of ) a truck called a Ram?
The Chevrolet Luv is inexplicable enough and what, really, is a Hummer?
Still, it is incumbent upon automakers to name their products, because if they don't, some numbskull who buys that product will coin his or her own name, and (gasp) it will stick. Here, I cite names like "Old Red," "Betsy," "The Clunker," "The Beast" and "The Tank," along with "El Rauncho" and the teenager's standby, "Mom's Car."
If I was in the industy and had my say, I think I would create names more appropriate to the automobile's function.
There would be the Cadillac "Eatsgas," the Ford "Extrabiggin," the Kia "OuchLegCramp," and the BMW "Wallet."
I have a friend who named his daughter, "Camrie." She's an economical and dependable girl. A perfect fit.