Restauranteur family follows dream south of the border
Fri, 08/28/2009
It's the last day of business for GreenGo Food, the tiny restaurant at 5402 20th Ave. N.W. But, the mood in the fast, healthy food purveyor is anything but funereal.
There are two reasons for this. One, the restaurant is hopping on its last day, keeping owners and sole employees Heidi and Dylan Stockman busy and breathless.
Second, and most importantly, after GreenGo closes its doors Aug. 28, the Stockmans, including their 4-year-old son Cypress, will be packing up and moving to Mexico to work on a farm, fulfilling a life-long dream.
Dylan said GreenGo, which opened in February but was operational at farmers markets before that, was originally started so that they could eventually sell it and use the money to start a farm.
"When our friend came to us and said, 'We have a farm,' that was a no brainer. That was easy," he said.
Heidi said the restaurant isn't closing for a lack of business, though it always could have been better. ("OK, we failed miserably at marketing. We accept that," she said.)
The main reason for the closure after half a year in business is the toll owning and operating the restaurant was taking on the Stockmans.
"It was insane," Heidi said. "It was consuming us."
Dylan said there were beautiful moments at GreenGo when the whole family was working together, with Heidi and himself in the kitchen and Cypress outside greeting customers.
But, owning the restaurant definitely pushed them as a family, he said.
The offer to move to their friend's farm on the Pacific coast of Mexico, where Dylan said the Stockmans will be living, working and enjoying a simpler life, came at an opportune moment.
"The most awesome thing is that 36 hours earlier, we came to the realization that the business wasn't making the money it needed to, and we as a family were being stretched to the breaking point," Dylan said.
The farm presents a chance to get away from more than a decade in the food industry, to introduce Cypress to a new culture and language, and to return to their roots (both Heidi and Dylan grew up on small farms), Dylan said.
Despite the Stockmans getting to fulfill their dream of being farmers, GreenGo Food remains unsold.
Heidi said there were many people interested in buying the restaurant, but potential buyers would always come back from talking with the landlord with the deal killed.
GreenGo was started with the idea that fast, healthy food does not have to be expensive, Dylan said. He said good food should not be divided by income bracket.
GreenGo could not have accomplished what it did in six months without Ballard, where the restaurant received tremendous community support, Dylan said.
He said some customers came in for lunch three out of the four days they were in the neighborhood.
"It's the kind of thing that makes you tell the customer, 'God, I love you. Thank you,'" Dylan said.
GreenGo Food will be open until 7 p.m. tonight and will serve its last meal at the Ballard Farmers Market Aug. 30.