You're a Seattleite. It’s Tuesday. It’s summer. What should you do? The In Ballard Merchants Association is hoping the answer to that question is, "Come to Ballard."

Last night, Ballard merchants met to plan the second annual Tuesdays in Ballard marketing campaign, designed to drive people to the neighborhood to eat, drink, shop and play.

With perks like kitchen tours at Ray’s Boathouse and free popsicles at Re-Soul shoe shop, plus community events like rummage sales and pottery contests, these merchants want to make Ballard the place to be from July 6 to Aug. 31.

Last summer, happy hour Tuesdays saved the Hi-Life, said general manager Dave Kearns. The American grill continued the specials throughout the year, and even last Tuesday, had to usher guests onto a waitlist after 9:30 p.m.

“It doubled our business,” Kearns said. “Tuesday is now our busiest night besides Friday or Saturday.”

There are a few new ventures in store for this year.

“Hopefully, we’ll have more involvement and momentum from last year,” said Inez Gray, In Ballard president and owner of Habitude Salon and Spa.

A powerful advertising effort contributed to last year’s success. An award from Seattle magazine anointing the event the “best organized effort to shop locally” probably didn’t hurt. Gray said they’re going to try to save money on ads this year and will focus on a guerilla marketing campaign.

In Ballard applied for an economic development grant through city, but they haven’t heard back, Gray said.

They’re also planning two major events, one focused on families and one more adult-oriented. Merchants tossed around ideas during the meeting, including a Viking-themed day, a treasure hunt and a pub crawl.

Also new this summer is a Facebook-inspired feature on the group’s Web site, InBallard.com. The site allows users to type in what is going on in their shop to lure customers on those scorching summer days.

“It makes it a lot more interactive for merchants and a lot more attractive for consumers,” Gray said.