Press release:
May 17, 2011

All-women’s SheROX Triathlon Series helps kick off summer race season July 10 in Federal Way, WA.

WHEN: Sunday, July 10, 7 a.m. start time (Free expo: July 9)
WHAT: SheROX Federal Way
WHERE: Federal Way, Washington - Steel Lake Park, 2410 S. 312th St.
DISTANCE: Sprint Course: .75k swim, 20k bike, 6.6k run
BENEFIT: Ovarian Cancer Research Fund
REGISTER AT: www.sheroxtri.com

Celebrate the summer race season in Puget Sound and join the many women who have already registered for the SheRox Triathlon Series, to be held July 10 in Federal Way, WA.

This is the sixth year that an all-women’s triathlon has been held in Federal Way, but the first year the race has been under the SheROX Triathlon Series umbrella. SheROX is the fastest-growing all-women’s sprint triathlon series in the country, with events this year in nine cities in the U.S. and Bermuda.

Race participants range in age from 18 to 67, and several are traveling from as far away as Virginia to compete in this year’s event - a combination of swimming, biking and running.

More than just a race, the SheROX Triathlon Series provides a supportive environment for women of all ages, fitness levels and athletic abilities. The race can be run individually or as part of a relay team with friends and family. The triathlon also includes a Survivor Wave, which is open to women in all stages of cancer recovery and treatment.

A new feature this year is the popular SheROX Mentor Program, developed to ensure that all participants, particularly first-timers, have a positive event experience. The SheROX Mentor Program pairs race participants with experienced and enthusiastic female triathletes who
provide tips and encouragement during training and on race day.

The SheROX Federal Way race weekend begins Sat., July 9, with the MultiSport Experience, a free expo held from 10 a.m. to 4 p.m. at Steel Lake Park in Federal Way. Open to the public and mandatory for race participants, the Expo includes clinics, product demonstrations and bargains on gear and apparel. Course talks throughout the day will provide tips on triathlon basics and race strategies. Participants can also pick up race packets, t-shirts and bags.

Charitable partner: Ovarian Cancer Research Fund

The Ovarian Cancer Research Fund (OCRF) is the official charitable partner of the 2011 SheROX Triathlon Series. The fund is dedicated to early diagnostic treatment programs and research toward the ultimate survival of ovarian cancer. As OCRF works to find a cure, it also seeks to support patients and their loved ones in understanding the disease and its treatment, providing outreach programs and raising public awareness. A tax-deductible donation is included with race entries. More information is available at www.ocrf.org.

Entry fees: Individual entry fees are $85; relay team entry fees are $140. Online registration is now open at www.sheroxtri.com.

Series Sponsors: National series sponsors are: TYR, LUNA and Life Time Fitness.
SheROX Federal Way sponsors are: Marlene's Market Deli, Dr. Lorri A. Nichols and the Northwest Chiropractic Center, The Virginia Mason Medical Clinic and the City of Federal Way. The Marriott Courtyard
Federal Way is the official hotel partner with special rates for triathlon participants.