The firm’s research study found that the ideal demographic for the space – were individuals born around 1989, having earned their college degrees and enjoying local restaurants and craft beer.
“This generation doesn’t want to host friends at their homes,” Campbell said. “They want to meet at bars and coffee shops.”
He also believes that they will want to gather on Vega’s rooftop deck -- or in the downstairs common living room, which is complete with a long, window-front table, perfect for plugging in laptops.
“Milennials like community,” Campbell said. “They want to get to know their neighbors – just not in their own homes.”
He believes that Vega could also appeal to professionals who live outside of the city and need a crash pad closer to the office during the work week.
“People are moving in from out of town and want to get to know the city,” he said. “They may sign a six-month lease. This could be an interim for them.”
Christina Koski, with Indigo Real Estate Services, led tours of the building during the opening celebration.