By Lindsay Peyton
West Seattle resident Christian Harris wants to break the mold.
Just because realtors have worked in certain ways in the past doesn’t mean he wants to follow in their footsteps. In fact, he’d rather shake things up a bit.
Harris started his company Sea-Town Real Estate a year ago, with a unique vision. He didn’t want to gauge his success on becoming a top producer or selling the most expensive houses.
Instead, his goal was to use real estate as a vehicle to make a difference.
For example, for each transaction, agents at Sea-Town are encouraged to donate a percentage of their commission to the charity of the client’s choice. The brokerage then matches that amount.
In addition, Harris and his team of agents recently launched their “Community Partnership Program.”
The way it works is simple. If a representative of a non-profit recommends the real estate firm to a new client, Sea-Town will donate 25 percent of the proceeds of the transaction to that cause. Harris explained that with median home sale prices in Seattle now $700,000, the average donation to the non-profit would be about $5,000 for one referral.
“We’re trying to make fundraising a part of our business model,” Harris said. “We don’t want it to be just a one-off. I want it to be part of our DNA.”
Harris is selecting a few prospective recipients for clients who do not have a non-profit preference.
Sea-Town will do more than make financial donations to the selected organization. They will help with marketing.
First, the real estate company will interview the non-profit on its podcast. The regularly broadcasted program highlights businesses in the community.
Then, Sea-Town will fund a high-quality video about the organization to help raise awareness. “The idea is to provide free content to the nonprofit,” Harris said.
The organization can then use the video to promote itself online.
The first non-profit selected for this program is WestSide Baby.
Nancy Woodland, executive director of the nonprofit, met Harris a couple years ago, when he volunteered with the group as part of an outreach program with his church.
“Connecting in anyway is fantastic, and sometimes it leads to something totally different and new that you could have never expected,” Woodland said. Later, when Harris started the real estate firm, he continued to talk to WestSide Baby about ways to help their cause. Harris interviewed Woodland for his podcast. “It gave me a great platform for getting the word out about WestSide Baby,” she said.
With SeaTown’s Community Partnership Program, Woodland said Harris is demonstrating a clear understanding of how a business can truly help a non-profit.
“He’s built us into his business model,” she said. “It’s his creativity matched with his value system.”
Harris’ path to real estate is just as unconventional as his outlook on the business.
At first, he wanted to be a musician and played bass guitar, living with a group of talented roommates, all in bands.
Hmm. I also am a Realtor who has worked with Christian a few times. I don't remember seeing anything on his clients' closing statements about donations, as that's where you would typically see them for accounting purposes. I'll have to double check.