Ballard liquor store chosen for spirits tasting pilot program
Beginning September 1, the Washington State Liquor Control Board (WSLCB) will implement a year-long spirits tasting pilot in 30 state, contract and tribal liquor stores statewide.
The WSLCB considered retail sales volume, locations, and appropriate in-store space for sampling as it selected the 30 pilot stores. Consideration was also given to traffic accident data and proximity to churches and schools.
The Ballard liquor store, located at 2840 NW Market St, has been selected as one of the thirty stores where customers can start sampling spirits.
The pilot was established by Engrossed Substitute House Bill 1202 during the 2011 legislative session and allows stores to offer one tasting event per week.
Tasting events will beheld either Fridays or Saturdays from 4:00- 6:00 p.m.
“We are excited to have this opportunity for our customers to taste new and interesting products in our stores,” said WSLCB Chair Sharon Foster. “With more than 1,100 spirits products available in state stores, customers can now enhance their product knowledge by trying something they may never have considered before and learn first-hand about the products from distillers’ representatives. ”