Hilliard's Beer is just one of many breweries to have recently opened up in Ballard. The team, from left to right: Adam Merkl, Ryan Hilliard, Todd Garrett
Ballard's brewery boom seems to just keep booming. As we await the arrivals of Stoup Brewing and Bad Jimmy's, KUOW gives a shoutout to our bustling "Brewery District."
KUOW's Joshua McNichol's, a Ballard resident who has contributed a few pieces for the Ballard News-Tribune, produced a piece called "Ballard Brewery District Thrives By Balancing Cooperation And Competition."
Using the curmodgeonly salty dog owner of Maritime Pacific Brewing, George Hancock, as an anchor for the story, McNichols describes the sprouting and flourishing of Ballard breweries. While Hancock used to be the only brewer in town, now there are about ten, with a couple in progress and likely more on the way.
But rather than creating fierce competition, the Ballard brewers have taken to helping each other and sustaining one another.
“It’s a complete camaraderie that goes on between all of them,” brewery marketer Oceania Eagan explained to McNichols. “And I think that is one of the collective energies around marketing. They know that by marketing, not just themselves, but the entire group and the idea of it being a brewery district, it only brings people here to be excited about craft beer in general. That only adds to everyone’s growth.”
Of course, the Ballard News-Tribune wrote about the Ballard brewery boom back in March. In that article, Populuxe Brewing co-owner Peter Charbonnier summed it up his own way.
“The idea that there might be too many breweries in Ballard, it’s a foreign concept to me because it’s like saying there are too many wineries in Napa valley."
Read/listen to KUOW's piece here.
Follow Ballard News-Tribune on Facebook at www.facebook.com/ballardnewstrib
And Twitter at http://twitter.com/ballardnewstrib