Thirsty Thursdays has been redefined by Reuben's Brew's. These days many thirsty patrons know that night before the weekend as Thank You Thursdays.
Jan. 16., Reuben’s Brews announced that their Thank You Thursdays program has raised more than seven thousand dollars for local non-profit organizations since it launched last May.
“We created Thank You Thursdays as a way to give back to the community,” wrote co-owner and head brewer Adam Robbings in the announcement.
Reuben’s Brews hosts a different non-profit organization every Thursday and donates one dollar from each pint, growler or set of three tasters sold that night.
The brewery invites representatives from the each organization to talk about their work and raise awareness of their cause.
Sustainable Ballard, Ballard Boys and Girls Club and Seattle Children's Hospital are just a few of the non-profits Reuben’s Brews has hosted.
But this is not just a humanitarian endeavor, the Thank You Thursday program hosts environmental and animal non-profits as well. For example, the donation made to MEOW Cat Rescue will cover 20 spay/neuter surgeries for animals in their shelter.
Robbings was inspired by the idea after he realized there were so many non-profits he wanted help but not enough beer to go around. He attended a seminar in California that discussed creative ways to give back to the community. After the seminar Robbings was inspired and came up with the Thank You Thursday program.
“Everyone has been so supportive of us since we launched and we wanted to show our appreciation in return. It’s a great win-win – we can help the organization and give them the opportunity to showcase their work at the same time.”
Rueben’s invites non-profits to sign up for Thank You Thursdays in 2014. Organizations must be a tax-designated charity or registered non-profit. For more information visit http://www.reubensbrews.com/